Ki Love Lavu Live #feelthelove Uganda Radio Campaign

The Media Challenge Initiative (MCI) Media Hub is a collaborative space that supports disruptive innovators with an enabling environment to accelerate ideas and solutions for journalism and media viability in Uganda and East Africa.

Sproutly Partnered with MCI, Mindful Uganda-a mental health platform, and Muwado – an African blog community (open to all but centering the needs and experiences of Ugandans and East Africa) that features creative work meant to move critical conversations forward.

The purpose of this media partnership was to disseminate important mental health tips and messages broadcast up to 30 minutes a day for 2 days a week in the month of February. This mental health messaging will focus more on breaking down Valentine’s Day for both single and attached listeners with tips  on making the day extra special, decoding a guy’s gift, and writing love letters. The hosts invited some of Uganda’s “love experts” and psychologists to share about the importance of loving yourself and setting clear boundaries with positive attachment and conflict management styles.

Using radio and social media, the campaign broadcasted lots of really important messages and helpful guidance on how Ugandans can support their own path towards being intentional about using healthy coping techniques to deal with life’s common stresses and challenges. We also used this campaign to give information and courage to those who are looking for resources on how to maintain healthy relationships.

The radio campaign was supported by a series of social media graphics that can be easily shared via Facebook, Twitter and Whatsapp to help raise awareness about the importance of self-love, self-care, and supporting your loved ones among Ugandans using the hashtag #mindfulconversations and #feelthelove.

The end goal was to get the message out that everyone deserves to have good mental health, be supported, and loved. For  those who are struggling with their mental health, reaching out and seeking help is a sign of tremendous strength — not a weakness.